Our mission at NOOCI is to make Traditional Chinese Medicine accessible to all - with high-quality herbal formulas, expert advice, and support throughout your health journey.

From our Founder

Growing up, Traditional Chinese Medicine (TCM) was an integral part of my family’s wellbeing, from the herbal practice to diet and physical treatments. Although as life got busier, I increasingly began to turn to over-the-counter solutions, and it wasn’t until my second pregnancy that I took a longer pause to reassess my overall health. While quick fixes were easy, I wanted a holistic, natural approach to my long-term wellness. However, I quickly realized in my research that the information is fragmented and convoluted even for people like myself who grew up familiar with TCM, and as a result, this ancient wisdom remains largely unappreciated in most parts of the world.

NOOCI was born out of my desire to close this knowledge gap, to make TCM assessable for today’s women so they too can see the powerful part it can play in a sustainable healthy lifestyle. By combining time-honored ingredients, science-backed research, and the latest herbal extraction technology, we’re modernizing TCM for today’s busy lifestyles to meet women where they are on their wellness journey.

NOOCI Scientific Advisory Board

  • Dr. Wendy Wong

    PhD, BCM
    Founder of Dr. Wendy Wong’s Clinic; Honorary Professor, Beijing University of Chinese Medicine

    Integrative Medicine, Traditional Chinese Medicine


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  • Dr. Robin H. Miller

    MD, MHS
    Integrative medicine specialist, Founder of Triune Integrative Medicine

    Integrative Medicine


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  • Jillian L. Capodice

    MS, LAC
    Assistant Professor, Ichan School of Medicine at Mount Sinai

    Integrative Medicine, Acupunture, Traditional Chinese Medicine


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  • Dr. Justin Wu

    MD, FRCP(Lond), FRCP (Edin), FHKAM (Med), AGAF
    Founding director of the Hong Kong Institute of Integrative Medicine CUHK, President
    of the Asian Pacific Association of Gastroenterology

    Integrative Medicine, Gastroenterology Specialist


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  • Dr. Wajahat Mehal

    MD, DPhil

    Professor, Yale School of Medicine (Gastroenterology)


Ingredients you can trace

At NOOCI, We believe in supply chain transparency and responsibly source our ingredients from around the world - building trusted relationships with our partners to deliver clean, sustainable, and high-quality ingredients you can fully trace.

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Shop Our products

Shop NOOCIHerbal formulas that work with your body to balance and restore.

  • Noo Gut
    Regular price
    Gut & Skin
  • ReNoo
    Regular price
    Women's Daily
  • Noo Air
    Regular price
    Nasal Relief
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